Sturdy name badges that come with lanyards are a much better choice than hand-printing a name on a sticky badge and slapping in on the chest. Along with looking more professional, these types of badges provide the opportunity to let others know a little more about the person without asking questions. Here are some simple ways to enhance those traditional badges and make them more informative and interesting.
Size Really Does Matter
Start the enhancement process by considering different sizes. The goal is to choose name badges that are large enough that people don’t have to squint to read the name and other information on the badge front, but not so large that it’s a distraction.
For example, something that is around the size of an old-fashioned 5X7 card is a little larger than the standard badge, but it provides sufficient room to add some interesting details. It’s also small enough to not get crumpled or in the way as the wearer moves around the room or sits down for a chat with another attendee.
Choosing the Best Fonts
There are plenty of fonts to consider other than the standard block lettering. Feel free to go with something that’s a little out of the box, provided that the font choice does not make it hard for others to read the name or other information. A cursive font may look nice, but something too ornate will do more harm than good.
Using Logos on the Badge
The primary information for the name badge is always the wearer’s name. Depending on the type of event, the next most important bit of information may be a company name, a jot title, or a school affiliation. These elements must be the first things that people notice when they look at the badge.
Next in line is logos related to the person in some manner. Those logos could have to do with an association or club the individual belongs to, a cause the person supports, or an indicator of some award the person has received. Display those logos in a manner that’s subtle but still noticeable after others scan the primary and secondary information.
There’s no rule that says the background color of the name badge has to be white. Consider mixing things up a little by using some sort of light color. Think of how dark blue or black lettering would look against a pale yellow background. Maybe a bright orange with black lettering would stand out and encourage others to move in a little closer.
If you do prefer to stick with a white background, always use colors for the fonts and other elements that will stand out. Feel free to mix those colors for more effect. For example, using a brilliant red for the individual’s name followed by a deep blue for the company name and email address creates an attractive and legible presentation.
Double Sided Badges Are Great
Unless the name badges happen to be one of the types that pin to a lapel or clip to a shirt front, that means they will be attached to a lanyard. You can bet that as the day progresses, the badge will flip. Instead of constantly having to adjust the badge so the front side is visible, print the same design on both sides. That little bit of ingenuity may be noticed by a potential customer and provide the perfect reason to strike up a conversation.
For more about name badges or to order your own, contact us at Avon Security Products today!